New Emerging Franchise Brand Refresh

LPS sought to establish itself as a national brand and revitalize its image with the help of FranAdCo, a marketing and advertising firm. The brand refresh included updating the website to be more user-friendly and appealing, creating videos showcasing the company's principles and values, and implementing a comprehensive social media strategy to increase brand awareness and engagement. The goal was to position LPS as a trusted and attractive franchise opportunity by highlighting its strengths, values, and commitment to excellence. Services included website development, social media and SEO updates, and 5 videos.

CLIENT

LPS

SERVICE

Branding, Relaunch, Website, Videos, Marketing Consultation, Social Strategies, SEO

DELIVERABLES

5x Videos, Website, New Photos

WEBSITE

Live Preview

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Project Overview

LPS, a company with a long-standing history dating back to 2011, sought to revitalize its image and establish itself as a national brand. To achieve this goal, FranAdCo, a marketing and advertising firm, provided expert advice and guidance.

As part of the brand refresh, Live Picture Studios updated its website to be more dynamic, engaging and appealing to potential franchisees. The website was designed to be user-friendly and easily accessible, allowing for easy onboarding of partners.

In addition, a new set of videos were created to showcase the company's principles, values and strengths. These videos were created with the aim of attracting and retaining franchisees, by demonstrating the company's commitment to providing value and building trust.

The brand refresh also involved a comprehensive social media strategy, aimed at increasing brand awareness and engagement with potential franchisees. The goal was to position Live Picture Studios in a trustworthy and appealing light, inspiring confidence in the franchise opportunity.

Overall, the brand refresh was about positioning Live Picture Studios as a trusted and attractive franchise opportunity, by highlighting the company's strengths, values and commitment to excellence.

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Services

Website Development front end and back end
Refresh of entire social media and google searches
Update of SEO
5x videos from purpose, team, process, socials, and client testimonials

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Project Results

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The results of the brand refresh for LPS were overwhelmingly positive. Not only did it position the company as a trusted and appealing franchise opportunity, but it also generated significant growth for the corporate side of the business.

The updated website, dynamic videos and robust social media strategy resulted in a three-fold increase in customer leads for the corporate side of the company. This was reflected in a higher level of viewership, leads, appointments and ultimately, sales.

The success of the brand refresh can be attributed to a combination of factors, including the refreshed website and dynamic videos, which showcased the company's strengths and values, and the comprehensive social media strategy, which helped to increase brand awareness and engagement with potential franchisees and customers.

In summary, the brand refresh for LPS was a major success, positioning the company as a trusted franchise opportunity and driving significant growth for the corporate side of the business.

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Grey means previous month.
Orange means January when refresh took place

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